T-Mobile Challenging NAD Ruling Against Its 5G Ads

T-Mobile plans to appeal Better Business Bureau's National Advertising Division rulings about ads for its 5G network, NAD said Tuesday. It said Verizon and AT&T challenged the ads' reliability claims. NAD said while T-Mobile's reliability claims were based on an audit of data collected from mobile phones, that audit looked at speed and coverage and those traits alone can't support a reliability claim. A T-Mobile spokesperson emailed us that the company "is America’s 5G Leader with the nation’s largest 5G network delivering the fastest average and overall combined 5G speeds. It is also the nation’s most reliable 5G network according to neutral criteria internationally recognized expert umlaut uses to evaluate network performance around the world. NAD’s decision not to recognize umlaut’s assessment is disappointing and we strongly disagree with its recommendation to not advertise this independent award."