Crackle Plus to Use Gracenote for Title Discoverability

Crackle Plus will use Gracenote metadata and content identifiers to make Crackle, Popcornflix and Chicken Soup for the Soul streaming service titles more searchable and discoverable by viewers across streaming, MVPD, connected TV and digital search platforms, said the companies Thursday. The collaboration also calls for Crackle Plus to work with Nielsen's Gracenote on distribution of free ad-supported streaming channels starting with the upcoming Crackle and Popcornflix launches, it said.