ATSC 3.0 Holiday Ads Launch in Late November

A holiday marketing campaign on ATSC 3.0 and the enhanced audio features it enables begins in late November, said Pearl TV Thursday. The nine-week campaign will air in the 34 markets that have 3.0 and will educate consumers about Dolby audio features, such as enhanced dialogue, it said. Dolby’s Sound Decisions marketing campaign will demonstrate 3.0-exclusive audio features, and broadcasters will also air commercials on 3.0, themed the "Future of Television." ATSC 3.0 enabled TV will be available in stores “just in time for the holiday shopping season and a variety of retailer deals associated with recognized shopping events,” said Pearl.