Amazon, Walmart Have Wide Lead in E-Commerce Shopping, Says Jungle Scout

Of the 78% of consumers who shop online for holiday gifts, 67% shop at Amazon, 48% at Walmart, 17% at Target, 13% at Best Buy and 8% at Apple, said a Tuesday Jungle Scout report. In-store shoppers plan to buy at Walmart (47%), Target (13%), Best Buy (7%) and Apple (2%) during the holiday season. About 65% plan to buy physical products, including electronics, as gifts; 58% plan to buy gift cards; and 27% will shop for virtual products such as music or streaming video subscriptions, said the report. In Q3, 19% of consumers bought more electronics than Q2, 29% bought the same amount, it said. More holiday shoppers (48%) search for specific brands on Walmart.com than on Amazon (38%). Some 46% of survey respondents shop only online, it said. Sixty-eight percent of Americans say they want to have more fun in 2022; 46% are making travel plans, it said.