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John Legend Named LG Signature ‘Brand Ambassador’

LG Electronics signed artist John Legend as “brand ambassador” for its LG Signature premium product line, said the company Friday. LG will feature Legend in an upcoming holiday campaign, it said. The ambassadorship will extend into 2022 when the company collaborates with Legend’s LVE wine label at a Napa Valley event in the spring to promote the LG Signature wine cellar appliance, it said.