Amazon, Chewy ‘Cheapest’ Online Options: Profitero Survey

Profitero analyzed prices for 15,530 products across 15 categories from 12 leading online retailers July 12 to Oct. 3, finding Amazon and Chewy were the “cheapest” options heading into the holiday selling season, reported the e-commerce analytics company Thursday. Prices at Amazon were 14% lower on average than at competitor sites, it said. Amazon beat 11 of the 12 retailers examined in every category, with Chewy the only company to “match Amazon’s prices in any category,” it said. Walmart and Home Depot were “not far behind,” it said. “Supply issues and rising manufacturing costs will make the 2021 holiday season the most expensive of all time,” said Profitero President Sarah Hofstetter. She estimated online prices “are up nearly 6% since last October.”