LG Teams With NCAA, Turner Sports, CBS Sports on Exclusive Content

LG announced a three-year partnership with the NCAA, Turner Sports and CBS Sports for category-exclusive marketing and distribution rights to NCAA championship competitions. Up to 50 NCAA fall, winter and spring championships, live and on-demand, will run exclusively on the TV maker’s free, ad-supported LG Channels streaming service, due to launch this month, said the organizations Wednesday. The NCAA Championships Channel is scheduled to launch this month, airing highlights and games from previous college championships. The fall 2021 NCAA championship games will be available on-demand starting mid-November, with live streams expected to be available starting in Q1, they said.