ViacomCBS Streaming Subs, Expenses Growing

ViacomCBS streaming audiences are growing rapidly, but so are its streaming content expenses, the company said Thursday, announcing Q3 results. CEO Bob Bakish said streaming content expenses will be double in 2021 what they were in 2020, and continue to grow to $5 billion by 2024. Overall revenue rose 13% year over year, to $6.6 billion. Streaming revenue topped $1 billion in the quarter for the first time, with a 62% increase. Global streaming subscribers exceeded 46 million, adding 4.3 million in the quarter. Chief Financial Officer Naveen Chopra said pay subscriber additions will be higher in Q4, due to demand for Paramount+ content. Bakish said a deal announced with T-Mobile, where every T-Mobile postpaid customer gets a free year of Paramount+ Essential, is part of the strategy of exposing consumers to Paramount+ as its content is ramped up. He said Pluto TV's lunch in Italy last week was part of the that service's international expansion, and Paramount+ will launch next year in the U.K. and Germany and be in 45 markets globally by end of 2022. ViacomCBS stock closed at $35.90, down 4.4%.