Fraud Protection App Now Available for Shopify Merchants

Seon’s fraud protection app is available on Shopify, said the company Wednesday. The app's fraud checks for e-commerce merchants are said to help reduce chargebacks and lost payments and goods. No technical nor fraud risk knowledge is required to use the app, Seon said; integration can be set up with one click “to ensure a frictionless customer experience." Seon’s fingerprinting and data enrichment technology compiles and analyzes a trail of publicly available data belonging to an online user, including visited websites, email addresses and data submitted to online services. It checks over 35 social media and online signals, which, it said, a fraudster can’t match in scale. The analysis helps vendors improve risk assessment accuracy, reduce false declines and ensure orders are legitimate before fulfilling them, said the company.