Apple Watch, MacBook Orders Delayed Till Mid-Dec.: eMarketer

November 4, 2021 by Rebecca Day|Supply Chains

EMarketer predicts many Apple Watch Series 7 and MacBook Pro M1 and M1 Max units ordered today won’t be delivered until early to mid-December, emailed the market research firm Wednesday. GPS and cellular Apple Watch Series 7 models we put in a virtual cart at Apple.com Wednesday showed a delivery window of Dec. 7-14. EMarketer also cited reports that Apple cut iPhone 13 production by 10 million units due to the chip shortage. Apple CEO Tim Cook said on an earnings call last week that chip shortages cost the company $6 billion in the September quarter (see 2110290040). Target and Apple doubled the number of store-within-a-store installations to 36 in time for the holiday season, eMarketer said. The spaces have Apple-trained Target tech consultants. Apple didn’t comment Wednesday.