72% of Amazon Customers Have Prime; Walmart+ Gains Ground: Feedvisor

Some 69% of consumers in a Feedvisor survey said they bought a product on Amazon in the past two months, and 72% are Prime members, but Walmart+ is gaining popularity, with 30% reporting they subscribe to Walmart’s Prime counterpart. Fifty-six percent of respondents said they visit Amazon at least a few times a week, up from 47% in 2019. Just over half of consumers buy last-minute holiday gifts from Amazon; 25% go to Walmart, 7% to Target, it said. About 45% of consumers have clicked on the "frequently bought together" recommendations at Amazon; 35% have explored the “items other customers buy after viewing that item,” it said. About 57% of consumers are shopping online more than they did before the COVID-19 pandemic, 64% of Prime members and 36% of non-Prime. The online survey of 2,003 U.S. adults was fielded July 13-16.