Broadband-Only TV Homes to Surpass 54M by 2025: TDG

U.S. households subscribing to a broadband service, but not pay TV, will reach 54 million by 2025, up from 38 million last year, TDG emailed Wednesday. With nine in 10 U.S. households expected to use residential broadband in four years, video creators and distributors have “lucrative growth opportunities,” said analyst Paul Hockenbury. TDG defines broadband-only (BBO) customers as early mainstream adopters influenced by price, benefits and available support. BBOs watch 28 hours of TV a week, about 10% less than broadband households subscribing to a legacy or over-the-top pay-TV service, he said. Sixty percent of BBO TV time is streaming video, mostly subscription VOD, said the analyst. The three most popular SVOD apps for BBO households are Netflix, Amazon Prime Video and Hulu. Two-thirds of BBOs watch free ad-supported streaming video on TV, led by YouTube at 76%; Pluto at 36%. Over 33% of BBOs use a terrestrial TV antenna and watch more than 12 hours of broadcast TV weekly.