T-Mobile Agrees to Pull 2 5G Ads

T-Mobile agreed to pull TV advertisements with singer Gwen Stefani and NFL quarterback Tom Brady based on the recommendations of the Better Business Bureau’s National Advertising Division. Both ads for its 5G network premiered during the Super Bowl and made fun of the problems of communicating on subpar networks. AT&T complained. “Both parties submitted consumer perception surveys in support of their respective positions: T-Mobile in support of its arguments that the Stefani and Brady commercials do not convey a disparaging message about AT&T’s service or network (or any other T-Mobile competitors generally) or a message that T-Mobile’s service is superior with respect to video calls, but instead use humor to emphasize the benefits of its 5G network; and AT&T to demonstrate that the challenged advertisements communicate a comparative and disparaging superior performance claim,” NAD said Tuesday. T-Mobile said it’s “disappointed with NAD’s decision but will comply with its recommendations.”