Vizio Adds Exclusive Programs to Ad-Supported WatchFree+ Service

Vizio added new genres to the Vizio Features exclusive content available on its WatchFree+ streaming service, it said Wednesday. Joining home and food and crime genres are gaming and anime, movies and TV, and interests and lifestyle, it said. The company is pitching Features as a way for advertisers to serve targeted content to viewers. Steve DeMain, vice president-engagement, called Features a “good business model” that delivers content viewers want across multiple genres, building “great sponsorship opportunities for brands,” while helping content partners generate new revenue. The free streaming service will add more channels and experiences focused on home and do-it-yourself, live concerts and “naturescape” programming in coming months, said Vizio Wednesday.