Top NPD Execs to Keep Minority Stake After Sale to Private Equity Firm

Private equity firm Hellman & Friedman made a binding offer to buy NPD, said the companies in a joint announcement Tuesday. NPD Executive Chairman Tod Johnson and CEO Karyn Schoenbart would own a minority stake and keep their seats on the NPD board. The transaction is expected to close by the end of 2021, subject to a definitive sale agreement between H&F and NPD shareholders. Financial terms weren’t disclosed. “We expect H&F to continue our tradition of client partnership and innovation with new products, data sources, and next generation platforms to make our information even more comprehensive, accessible, and actionable,” said Schoenbart. H&F had more than $90 billion in assets "under management" through July 1, said the company. H&F “portfolio companies” include Advanstar, Nielsen, SimpliSafe and Young & Rubicam.