Nielsen Bows Brand ID Campaign to Change ‘Perceptions’

Nielsen is using this week’s Advertising Week New York hybrid in-person and digital conference to unveil a new “brand identity” campaign to trumpet its “digital-first” strategies in audience measurement and content services, said the company Monday. Nielsen’s business has “transformed dramatically” over the past few years, especially after selling its Advanced Video Advertising business to Roku earlier in 2021 (see 2103020047), said Jamie Moldafsky, chief marketing and communications officer. “It became clear that perceptions of the company have not evolved at the same pace."