Brightcove Buying HapYak Tech

Brightcove is buying HapYak technology and marketing assets from K-12 instructional content platform Newsela, it said Thursday. The tech will let Brightcove users incorporate interactivity into video, including clickable hot spots, quizzes, shopping cart purchases, personalization, choose-your-own adventure paths, and various calls to action, such as buy now or subscribe, it said. The deal is expected to close in Q4.