Q3 AMOLED Smartphone Panel Shipments Rose 31%: DSCC

Apple dominated Q3 industry procurement of AMOLED smartphone panels, overtaking Samsung to reach a 36% share, up from 19% in Q2, reported Display Supply Chain Consultants Monday. Samsung’s share rose to 23% in Q3 from 22% in Q2, while Xiaomi was third with a 10% share, down from 16% in the previous quarter, it said. AMOLED smartphone panel shipments rose 21% quarter on quarter and 31% year over year, reaching 160 million, the second best quarterly result on record, it said. The double-digit “lift” in panel procurement “reflects Apple’s continued focus and dominance on premium products” with higher average selling prices, said DSCC Senior Director David Naranjo. Apple’s “fast follower philosophy,” plus its loyal customer base, “provides the catalyst for the smartphone AMOLED market to continue to grow and thrive,” he said.