Intelligent Content Discovery Key for Viewers: Parks

About four in 10 over-the-top video watchers access services based on specific content that’s available, said Parks Associates Tuesday. "Content is key to OTT success," and a perceptive and intelligent content discovery strategy is a key differentiator in attracting, engaging and retaining subscribers, said analyst Paul Erickson. The inability to find relevant content is a top reason consumers leave a service, Erickson said.