Amazon 'Catching Up' to Roku in Streaming: eMarketer

October 13, 2021 |Streaming Media

U.S. Roku monthly active users will increase 11.5% this year to 111.7 million, with growth slowing in 2022 as the market becomes more saturated, eMarketer forecast. Amazon Fire TV is “catching up,” with 15.4% growth projected for 2021, reaching 97 million monthly active users, the report said Tuesday. Roku has 51.7% of connected TV users vs. Amazon’s 45% and Apple TV's 13.1% penetration, it said, accounting for customers with multiple services.