Petra Looks to Widen Distribution in Raycon Partnership

Petra partnered with Raycon to bring its wireless earbuds, headphones and speakers to a wider reseller market, it said Wednesday. Raycon’s mission is to “democratize” technology. The company gives out products to music, sports and entertainment celebrities “to get their feedback and to make sure the products live up to their strict demands.” Raycon represents "the next generation in products and marketing style,” said Petra President Tate Morgan. Raycon's strategy to position the brand with influencers builds "a loyal fan base that’s a mix of celebrities and their fans," Morgan said, saying the approach is targeted to a younger demographic. The product line, starting at $39 for a portable Bluetooth speaker, includes wireless earbuds, speakers and headphones.