Fubo Gaming Lands 1st NBA Marketing Partnership With Cleveland Cavaliers

The Cleveland Cavaliers and Fubo Gaming announced a long-term partnership, the FuboTV subsidiary’s first with an NBA franchise. The partnership will promote the Fubo Gaming brand through a marketing campaign over TV and radio broadcasts and an activation on the Cavaliers’ digital and social channels, they said Wednesday. Fubo Gaming expects to launch second-screen sports betting in Q4, subject to regulatory approvals.