Unity Bows 3D Sports Platform, Partners With UFC on 2nd-Screen Content

Unity bowed the Unity Metacast real-time 3D sports platform for creating and delivering interactive content to consumers. It partnered with Ultimate Fighting Championship (UFC) to collaborate on R&D of potential uses for the platform within UFC content, said the company Tuesday. Unity Metacast uses volumetric technology, which captures, views and interacts with real-world subjects -- including moving people and static objects -- in 3D. The content can be viewed from any angle, in real time, giving audiences a sense they're present, said the company. Metacast will power an interactive second-screen experience for fans, enhanced storytelling tools for broadcasters, and data analytics for teams, coaches and athletes, Unity said.