81% of AppleTV+ Subs Have 5-Plus SVOD Services: Kagan

Ninety-six percent of Apple TV+ users have an Apple device, said Kagan Friday. A March survey showed iPhones were the most commonly used Apple device among the streaming service’s users, at 84%. Amazon Prime Video and Netflix were the most commonly used subscription VOD services among Apple TV+ users surveyed; Disney+ (66%) and Hulu (60%) were also popular. Most (81%) Apple TV+ customers subscribe to five or more SVOD services vs. 33% of all SVOD users. Some 71% of SVOD users stream at least once per week, 85% for Apple TV+ subscribers. Smart TVs were the most widely used device for viewing SVOD among Apple TV+ users at 76%; 71% of that group also streamed on a tablet vs. 47% of all SVOD users.