Roku Aims for Ad Campaign App Before Holiday for Shopify SMBs

An upcoming Roku app will enable small- and midsize Shopify merchants to create TV ad campaigns, Roku said Tuesday. The app, due to launch before the holiday shopping season, is said to include precise audience targeting and measurement. Users add the Roku app from the Shopify App Store, select their audience, choose their campaign budget, timing and duration, and upload creative, Roku said. It cited a recent holiday shopping poll conducted with The Harris Poll saying 49% of surveyed consumers had seen an ad on their streaming device that caused them to pause TV and shop for a product online.