Delta Variant Spurs More Online Holiday Shopping Plans: Pitney Bowes

The delta variant appears to be having a “significant impact” on anticipated consumer shopping behaviors before the holiday season, a Pitney Bowes survey found. The company canvassed a nationally representative sample of 2,000 U.S. consumers in the past month, finding one in three plans to shop more online compared with now, it said Tuesday. That’s a 19-point increase from May. Online was consumers’ “favorite holiday shopping destination” a year ago, said Gregg Zegras, president-global e-commerce. “Consumers are defaulting back to their new comfort zone.”