TCL Won’t Commit to NextGenTV Brand Support

TCL plans an Oct. 9 news conference at the NAB Show with Sinclair, Technicolor and pro AV supplier Cobalt, but a spokesperson for the TV maker wouldn’t say if it’s to announce TCL brand NextGenTV support -- thus far confined to LG, Samsung and Sony. As one of the largest TV brands globally and in North America, TCL “invests heavily” in R&D, emailed the spokesperson Thursday. “These investments in technologies and technology partners help us better understand and prepare for what is coming next in the categories we support or plan to support in the future,” she said. “To maintain the leadership position, TCL must continue to engage with all paths to the future to find the ones that benefit our users most and provide the most compelling value proposition. At this time, we have nothing to announce in regards to NextGenTV for the North American market.” Sinclair didn’t respond to questions. Sinclair’s ATSC 3.0 content in its NextGen TV launch markets has used Technicolor’s Intelligent Tone Management algorithm to upconvert non-HDR video to match native HDR, the broadcaster told us in January (see 2101130006).