Amazon Mum on Reports It's Planning a Branded TV Line for Fall

September 7, 2021 |Connected TV

Amazon didn’t respond Friday to our queries about a Business Insider report (behind paywall) saying the e-commerce giant is planning to release its first line of branded Amazon Fire TVs in 55-75-inch screen sizes "as soon as October." The report also referenced "logistical bottlenecks." Amazon has partnered with Toshiba on TVs incorporating the Amazon Fire TV operating system; many Insignia TVs, Best Buy’s private-label brand, are also Fire TV models, but it would be the first time Amazon sold its own branded TV, pitting the e-tailer against tier one and other brands sold on Amazon.com. Amazon sells a line of AmazonBasics TVs in India in 50- ($507) and 55-inch ($589) screen sizes. TCL is reportedly one of the companies manufacturing the Amazon TVs for the U.S. market. TCL didn't respond to questions Friday.