ATSC 3.0 Stations in 2022 to Do Events-Based Broadcasts in 4K: Schelle

Pearl TV stations have “started to look" at doing over-the-air ATSC 3.0 transmissions in 4K, Managing Director Anne Schelle told the ATSC NextGen Broadcast Conference Thursday. “We had an almost opportunity -- I can’t really talk about it -- where a network was looking at it, but for rights issues and others, we didn’t do it,” she said. She foresees stations in 2022 will begin doing events-based broadcasts in 4K for live sports, she said. “Some of the stations are talking about production in 4K” for some of the “shoulder content they’re producing around sports,” she said.