Snap One Takes on Sound United Brands as Demand Rises in CI Channel

Snap One said Wednesday it's carrying products from Sound United’s Denon, Marantz and Definitive Technology brands on its ecommerce platform and in partner stores in the U.S. “The proliferation in audio installations over the past year cannot be ignored and is a huge area of growth for installers,” said Mike Jordan, Snap One senior vice president-product management. The addition of the Sound United brands and products is a “powerful supplement for installers being increasingly tapped for distributed audio, home theater, outdoor, and other audio-focused builds,” he said. James Krakowski, Sound United vice president-commercial operations, Americas, referenced a “golden age of audio after more than a decade of seeing consumer demand for small, low-fidelity audio products stemming from the rise of the MP3.” High-resolution streaming technologies and surging demand for premium at-home streaming services like HBO Max are creating demand for better home theater and hi-fi systems, Krakowski said.