NAD Urges Verizon to Clarify 'Most Reliable Network' Claims

Verizon should make clear in ads its claims of offering “5G from America’s most reliable network” aren’t based on tests of its 5G network, recommended the Better Business Bureau's National Advertising Division. Discontinue the claim or clarify that “most reliable” is not a “specific reference to 5G,” the group said Tuesday. “The 2020 RootMetrics testing relied upon by Verizon as support for its ‘most reliable’ claims noted that testing was completed across all available networking technologies, including 4G LTE or earlier technology and that the metrics provided reflect all network types (i.e., 5G along with prior generation networks) rather than a specific 5G network’s performance, unlike more recent RootMetrics testing,” NAD said. AT&T challenged the claim. Verizon didn’t comment.