Vital Management Rebrands, Sells Coaching Business to Group Led by Burkhardt

Vital Management, founded by Paul Starkey and Steve Firszt, sold its coaching company to a group led by custom integration industry veterans Matt Bernath, who was with Vital for two years, and Jeremy Burkhardt, it emailed Wednesday. Vital Management, which supports custom installation businesses with process, practices and people deployment methods, is rebranding as Vital. Starkey and Firszt will continue working with key clients and remain as advisers to Vital’s board “indefinitely,” they said.