Online Piracy Rakes in $1.34B a Year From Advertisers: Study

Propping up the online pirating of TV shows, movies, games and live events is an estimated $1.34 billion in annual revenue from ads on websites and illicit streaming apps, said a report Thursday by Digital Citizens Alliance and White Bullet. It said website advertising dominates, getting about $1.1 billion of that, though apps appear to be more profitable and are growing rapidly. When combined with subscription revenue, piracy platform operators generate an estimated $2.34 billion revenue annually, it said. The study said major Fortune 500 brands paid pirate operators an estimated $100 million last year, and 25% of ads on piracy apps are from well-known companies. It said big brands have made a concerted effort in the past eight years to stop their ads from showing up on illicit websites.