Sonos Inks 1st Sports Partnership With UK's Liverpool FC

Sonos announced its first sports partnership Tuesday with the U.K.’s Liverpool Football Club to “heighten the sonic experience” at the soccer team’s Anfield stadium. As part of the multiyear agreement, Sonos will create “immersive sound experiences” with its home theater products in the stadium’s lounges and player areas, plus the club’s training center, said the company.