TCL Shifting Upscale; 1st Half China ASPs Up 76% on Larger Screens

TCL is skewing to mid- to high-end lines to “optimize the product and channel structure, and promote the steady improvement of operating performance,” said the company in its first-half 2021 earnings report Friday. In response to rising screen costs, the company raised TV prices in the China market, with average selling price (ASP) of a TCL smart TV jumping 76% year on year in the period. The company bowed more large-screen models, with sales of QLED TVs growing 62% year on year. The average size of TCL smart TVs grew by 2.6 inches to 52.5 inches, it said. In the first half, it launched the X12 8K Mini LED smart TV, C12 QLED Mini LED smart TV and 20 series mobile phones. Noting continued tight supply and demand for TV panels, the company said it shipped 11.27 million smart TVs in first half, a year-on-year increase of 11.8%.