Amazon, in 50M Homes, Still Dominates in Smart Speakers: CIRP

Amazon, which has led the smart speaker market since 2017, now has more than two-thirds share, compared with a quarter for Google and the rest divided between Apple and Facebook, said Consumer Intelligence Research Partners Wednesday. The U.S. installed base of smart speakers reached 126 million in June, up from 20 million four years ago, said CIRP. Forty-three percent of Amazon Echo owners and 38% of Google smart speaker owners have more than one device, it said. About 50 million U.S. homes have at least one Amazon Echo device, and about 23 million homes have at least one Google Nest/Home device. Over 40% of customers own more than one smart speaker.