Xandr Bows Audience-Based Selling Platform for Advanced TV

Following its acquisition of clypd, Xandr launched Monetize TV, an audience-based selling platform for advanced TV. Monetize TV’s self-serve technology provides TV sellers with monetization tools and demand enablement; in the future it will add converged video solutions, said the company Wednesday. The platform allows buyers to make audience-based buys with certain premium networks, creating an opportunity to target audiences at scale, it said. Monetize TV's effort to standardize audience-based transactions will help scale the digital TV marketplace, said Xandr’s Mark Mitchell, vice president-business development, TV Platform.