Sony Launches Program for Pro AV Market Providers

Sony launched the Collaborative Alliances program for professional audio video market providers. It will focus on integrating and optimizing hardware and software for channel partners, resellers, integrators and consultants serving corporate, education, government, healthcare, faith, retail, entertainment and transportation, said Sony Tuesday. It's enabling alliance members to use digital signage, video collaboration and communications platforms to engage customers, said Sony Pro Division President Theresa Alesso.