WiSA Announces Launch of Amazon Store, Retail Bundle Partners

Summit Wireless shares reached a 52-week high Thursday at $7.06 as the company continues to raise awareness for the WiSA-certified category and a WiSA-branded store on Amazon. The stock closed 13% higher at $4.60. Summit’s Wireless Speaker and Audio Association officially announced the Amazon storefront Thursday, after CEO Brett Moyer teased the news on an investor webcast last week (see 2107160043). WiSA expects its Wave marketing program to drive 2 million visitors to its website this year. At Amazon, consumers will be able to buy WiSA-certified TVs, transmitters and speakers. In addition to home cinema solutions from WiSA member brands LG, Hisense, Klipsch, Harman, Enclave and Platin, the Amazon store will show WiSA speakers and TV bundles from retailer partners including Electronic Express and Walts TV, WiSA said. The store is designed to present customers with options for system configuration, performance level and budget. A search for WiSA at Amazon Thursday brought up a Samsung 65-inch UN65TU8000 bundled with a WiSA SoundSend transmitter and WiSA-certified Monaco 5.1-channel speaker system for $1,795. Also shown were non-WiSA-certified Edifier Bluetooth speakers; Samsung, Onkyo and Vizio multichannel speaker systems; a WeMax laser projector; and a Retekess FM transmitter for houses of worship and schools. A Google search Thursday listed Bestbuy.com third behind the WiSA Association website.