Netflix's Mobile Games Push in 'Early Stages'

The push into games is in “the early stages,” said Netflix's Q2 shareholder letter. Games will be included free in subscriptions at no additional cost, with initial focus on mobile, it said Tuesday. “Since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games,” it said. Mobile is “a great platform for games,” said Greg Peters, chief operating officer and chief product officer. “It’s very mature. It’s got great enabling technology, tools, a great developer community, and the vast majority of our members have phones that are capable of great gameplay experiences.” The video streamer beat its global net subscriber additions target by 54% in Q2 (see 2107200068), and it’s forecasting 59% year-over-year net adds growth in Q3.