Hulu Pushes Personalized Olympics Experience in Live TV Subs Pitch

The push for Olympics eyeballs continued Wednesday, before the Friday opening ceremonies, with Hulu pitching its virtual MVPD service as a way for users to choose “the sports you love.” Hulu + Live TV plans start at $64.99 a month. Like Roku, which added an Olympics hub and a dedicated tab to its homepage Tuesday (see 2107200027), Hulu is giving users a way to personalize events by sport, it emailed. Hulu promoted watching the Tokyo games “live on the networks of NBCUniversal” and reminded viewers they can record events to a cloud DVR for watching “at your own convenience.” Supported devices include Apple and Android phones and tablets; Roku, Amazon Fire TV and Chromecast digital media players; Nintendo, PlayStation and Xbox game systems; and LG, Samsung and Android smart TVs. A Hulu + Live TV subscription includes access to the NBC Sports app and viewing on up to two screens at a time. Subscribers who want to watch on three screens “on the go” can get the Hulu Unlimited Screens add-on for a $9.99 per month premium, said a support page.