Verishop Mini Bows as ‘Curated’ Online Store for Snapchatters

Verishop and Snap teamed to debut Verishop Mini as a “curated” e-commerce service enabling Snapchat’s 280 million daily users exclusively to shop fashion and beauty products without leaving the app. The online store will feature a “rotating selection” of labels, said the companies Tuesday. “Snapchatters will have the chance to virtually sample popular beauty products and accessories available from Verishop through Snap’s new augmented reality try-on experiences,” they said.