Third of US Consumers Link Shopping Amazon With Feelings of Guilt

Though eight in 10 Americans shop online most frequently with Amazon and big box retail “goliaths” for their low prices and convenience, e-commerce consumers are increasingly “conflicted in aligning their principles with their purchases, creating new market opportunities,” reported Kenco Tuesday. The logistics company canvassed 1,300 U.S. consumers in May, finding more than a third “associate shopping online with Amazon or big box retailers with feelings of guilt,” it said. Of those who feel guilt, three-quarters worry they’re taking away from small businesses and 68% feel “they’re contributing toward unsustainable practices involved in packaging, manufacturing, and labor,” it said. Half worry “they’re not supporting more socially responsible companies,” it said. Amazon didn't comment.