27% of iPhones Bought Through Apple Stores in Q2: CIRP

IPhone 12 models were 63% of Q2 U.S. iPhone sales, while customers traded in fewer older phones, reported Consumer Intelligence Research Partners Thursday. A survey of 500 Apple customers who bought an iPhone, iPad, Mac or Apple Watch April-June showed the share of trade-in phones 3 years old or more decreased for the first time “in many quarters,” said the research firm. “Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones,” said analyst Mike Levin. Consumers shopped more at Apple’s retail locations for iPhones, with 27% of iPhones bought through Apple retail, a high, vs. 16% in Q2 2020, Levin said. Two-thirds of iPhone buyers bought their phones through a carrier, vs. 77% in Q1, with 2% at Best Buy and 5% elsewhere. In the 12 months ended June, 37% of buyers had their previous phone for two years or less; 30% for three-plus years.