TiVo Licenses Viewership Data to Horizon Media

TiVo licensed its viewership data to Horizon Media, said the licensor Tuesday. The agreement extends to Canvas Worldwide, Horizon Big, Horizon Media Limited Partnership, Night Market Horizons, horizon next; and 305 Worldwide. Viewership data includes live and time-shifted usage. TiVo’s TV viewership data gives Horizon "a representative sample of linear TV data to drive improved client outcomes for the billions of advertising investment dollars within the Horizon client brands," it said. "This partnership also expands the scale and U.S. representation of Horizon’s current TV data stack."