Renters Interested in Bulk Bundles With Broadband: Parks

Four in 10 multiple dwelling unit renters are interested in bulk broadband bundled with their rent; 77% of those are willing to pay higher rent in exchange for the service, reported Parks Associates Wednesday. More MDU residents show growing interest in smart home devices, with 41% of such broadband households owning at least one device vs. 34% of single-family households. Social distancing during COVID-19 revealed consumers’ dependence on reliable connectivity for telehealth, videoconferencing, banking and online fitness, said analyst Jennifer Kent.