Lenbrook Adopts Digital River API for 'Smoother' Shopping Experience

Lenbrook is among the first firms to use Digital River’s new application programming interface toolkit that allows its e-commerce solution to be more seamlessly integrated into Lenbrook's existing web solutions, said the companies Wednesday. The results are a "smoother" customer experience and "cleaner analytics," said a Lenbrook spokesperson. The integration incorporates Digital River’s solution of payments, taxes, compliance and fraud mitigation into Lenbrook brands' sites to accelerate cross-border e-commerce expansion, they said.