Netflix Remains Viewers' Preferred TV Viewing Option, Says Cowen

Netflix continues to lead living room TV viewing, Cowen wrote investors Thursday, citing a proprietary survey showing 28% of respondents named it as the best way to view video content, “well ahead of other streaming and linear services.” YouTube was second at 15%, followed by basic cable at 10%, Amazon Prime Video at 9% and Hulu, HBO Max and Disney+ all below 7%. Nearly 13% selected “other” in the increasingly crowded over-the-top video space. Cowen analyst John Blackledge expects net paid subscriber additions of 1.2 million, which is above Netflix’s guidance of 1 million, when it reports Q2 earnings July 20. Shares are down 3% since Q1 results in April and 2% for the year, after a pandemic-fueled 67% surge last year when Netflix added 37 million subscribers. Netflix is “working through the pull forward of sub adds from the pandemic” and expects a “robust” second-half content slate, said Blackledge. Netflix's broad and growing content catalog, covering various genres, is a competitive advantage, he said.