Apple TV+ Direct-Access Button Now Included on Some Roku Remotes

Apple TV+ has a tab on Roku remote controls, reported the New York Post Wednesday, saying it’s the first time Apple has put its branding on a competitor’s hardware. It showed a photo from Roku’s landing page with Apple TV+, Netflix, Disney+ and Hulu direct-access tabs on the remote included with the Roku Ultra player. Other remotes on Roku’s website showed Sling instead of Apple, and still others had all buttons blacked out. A Roku Express 4K remote at Bestbuy.com Wednesday also showed buttons for Netflix, Disney+, AppleTV+ and Hulu. A Roku spokesperson said Wednesday the company doesn’t comment on partnership activities. Apple didn’t respond to questions.