Peacock to Launch Free Olympics Coverage July 15 -- Without 4K

NBCUniversal’s Peacock over-the-top streaming service will launch a Tokyo Olympics destination July 15, said the company Wednesday. Olympic events will be available to stream free on the advertising-supported Peacock tier. USA men’s basketball coverage will be exclusive to Peacock Premium subscribers, it said. We learned that 4K HDR, though on Peacock's road map, won't be part of its Tokyo Olympics coverage. Peacock didn't comment. NBCUniversal will beam the Tokyo Olympics in 4K HDR to its U.S. “distribution partners,” which will “individually choose how to make the content available to their customers,” said the network this month (see 2106110043). Peacock will be available to more viewers when it launches Thursday on Amazon Fire TV and Fire tablets, said NBCUniversal and Amazon Wednesday.